1) Research Topics.
Capitaland is often touted as successful in achieving growth overseas and particularly establishing a strong presence in China. This dissertation attempts to trace the growth of Capitaland overseas business in China and determine the strategies adopted and the learning points for other companies.
2) Objectives.
Rationales and Objectives of Research
To identify the reasons for Capitaland to seek overseas growth, particularly China.
To determine the strategies adopted by Capitaland in its overseas expansion.
To evaluate the successfulness of the strategies adopted.
To explore how the successful aspects can be learning points for real estate and other non-estate companies seeking to expand into China.
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