Overview
The capability portfolio will comprise of two essays and is intended
as a means for students to demonstrate their understanding of
theoretical perspectives offered by the disciplines of business and
organisation studies. Through an analysis of an organisational business
model case (see below - Australian Manufacturing and Distribution
Company), students are expected to address a range of key theoretical
perspectives on processes and practices that relate to organisational
structures, people management, marketing and finance.
Students will draw on the Essential and Recommended Readings as set out in this Learning Guide as well as their own research.
This assessment is designed to foster learning in relation to the
first four unit learning outcomes. Through undertaking this task it is
expected that you will be able to:
1. Describe contemporary organisational structures.
2. Explain contemporary people management practices.
3. Outline marketing practices.
4. Explain financial practices.
Details
The assessment requires you to make use of the information provided
in the business model case below - Australian Manufacturing and
Distribution Company.
Based on the detail provided about the company, analyse this
business model and create your interpretation of its current
organisational design. Use relevant management and organisational theory
to support your analysis.
Each of the essays requires you to demonstrate how your
organisational design allows this business model to manage its resources
and to promote and support its products and services.
Essay 1 – will start with a concise summary outline of your
analysis, including a diagram, of this organisation’s design and how it
currently operates. You will then demonstrate how theory explains the
dimensions of structure and people management of your organisational
design. Essay 1 will have an interim conclusion discussing how structure
and people management interrelate.
Business Model – Australian Manufacturing and Distribution Company
Australian Manufacturing and Distribution Company
Ambrosia is a highly successful multi-million-dollar national health
company manufacturing and distributing a high-quality range of
vitamins, minerals, nutritional supplements and body care products. It
is a publicly listed company on the Australian Stock Exchange.
The company owns its head office and manufacturing facilities and leases all other premises.
The company has a strong commitment to social and environmental
responsibility. It sources its raw material from the highest quality
organic and ethically fair-traded sources where at all possible.
The company does not sell directly to the public, all sales are
through a widespread diverse distribution network that includes
pharmacies, supermarkets, and health care practices in all States of
Australia. The product pricing is not aimed at being the cheapest it is
aimed at a fair price for a high value reliable product.
It employs more than 1000 staff, well over half of which are women
in all levels of the organisation. The company also offers all staff a
range of benefits including higher than average salaries, job share and
flextime to accommodate work-life balance. Employee remuneration also
includes a profit share scheme and professional development study
assistance.
The company has a strong research and development group which has
strategic partnerships with selected universities and other research
bodies. It also works closely with the Government’s Therapeutic Goods
Administration (TGA) and TGA-licensed laboratories to ensure their
products adhere to their world-leading rigorous safety and quality
standards.
It has an education group for training health care professionals
spanning natural healthcare practitioners, pharmacy staff and medical
practitioners. This is a significant role and covers not just their
products and services but also findings from their research group and
its partnerships.
It offers healthcare advice and product advice online and over the phone to both health care professionals and consumers.
The company does not advertise directly through print, TV/Radio or
social media, although product information is available on the company
website.
There is growing pressure to supply international markets however
this is not agreed to yet as this will involve expanding production and
increasing sales and support staff.
ESSAY
TOPIC
Essay 1
Understanding contemporary organisational structures and contemporary people management practices.
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