QUESTIONS for Monsanto:

QUESTIONS for Monsanto:
1. From an advertising perspective, why would Monsanto tell you to contact their critics and opponents (Greenpeace, Food for our Future)? Why might this work well as a message strategy? Why might this fail as a message strategy?

2. Why might ‘advertorials’ bring about more anger from consumers than traditional advertisements? Why would people be more likely to complain about this kind of message strategy than other kinds of advertising/ PR message strategy?

3. In the past, we’ve discussed using color and pictures to persuade. What might be the logic or justification for using a ton of text, very few colors, and few pictures in this kind of campaign?4. Why would Monsanto use argument and description modes instead of narrative for their descriptive modes?

5. Why would Monsanto use repetition?

6. Readers of the ads felt that they were being treated politely and condescendingly and that they felt more suspicious of Monsanto in some cases because of the ads. Why might a text based ad, in theory one that provides more information than a picture based one, cause this to occur?

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