What are implicit attitude meanings, and what does it mean that they are indirect, automatic, and/ or unconscious?

QUESTIONS for Change & Balance
1. What are implicit attitude meanings, and what does it mean that they are indirect, automatic, and/ or unconscious?

2. In study one, why did people’s attitudes toward vegetables change because of persuasive messages?

3. What does the Elaboration Likelihood Model say about persuasion that happens with very little thought on the part of the receiver?

4. In study two, why did people’s attitudes toward Heineken change because of persuasive messages?

5. Why might, in your opinion, self-esteem affect how likely you are to be persuaded to do or not do something?

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